📞 (919) 734-2889 ✉️ info@HelpingHands-AL.org 📍 2052 US Hwy 70 W, Goldsboro, NC 27530
🌟 Under New Management — ASHF Open 24/7 · Tours Available Daily
✨ New Residents Welcome · Goldsboro, NC

Helping Hands
Assisted Living
& Memory Care

Our Hands, Your Home.

A warm, home-like senior living community in the heart of Goldsboro offering Assisted Living, Memory Care, and Independent Living — now under new ownership with a commitment to exceptional care.

📅 Schedule a Tour Get Information Packet Call Now
✓
NC Licensed
✓
24/7 Staffing
✓
Memory Care Certified
✓
All-Inclusive Care
A caregiver sharing a warm moment with a resident at Helping Hands Assisted Living & Memory Care
Next Available Tour
Today
Call or book online below

Free Information Packet

Pricing · Services · Floor Plans

🏛️ Official Announcement  ·  Acquisition Complete  ·  February 2026 🏛️
Affordable Senior Housing Foundation
11
Communities
430+
Licensed Beds
4
Counties
ASHF — The Affordable Senior Housing Foundation
Helping Hands is proud to be part of the Affordable Senior Housing Foundation family  ·  Goldsboro, NC
Care & Services

Care for Every Chapter of Life

We offer a complete continuum of senior care, so your loved one can remain in a familiar, supportive home as their needs evolve.

🕊️

Hospice & Palliative Care

Compassionate end-of-life support focused on comfort, dignity, and quality of life — for residents and families navigating life's most difficult moments.

  • Pain & symptom management
  • Emotional & spiritual support
  • Family counseling & guidance
  • Coordination with hospice providers
🤲

Assisted Living

Personalized support for seniors who need help with daily activities while preserving their independence and dignity in a true home-like setting.

  • Bathing, dressing & grooming
  • Medication administration
  • Wound care & health monitoring
  • Occupational therapy access
🧠

Memory Care

A secure, specialized environment for residents living with Alzheimer's, dementia, or other forms of memory loss — with dignity at the heart of everything we do.

  • Secured, purpose-built wing
  • Dementia-trained staff
  • Structured daily routines
  • Family support & education
🏥

Clinical & Nursing Support

On-site nursing staff provide medication management, health monitoring, and clinical coordination — partnering with your physicians and specialists.

  • Registered nurses on staff
  • Medication administration
  • Wound care & health monitoring
  • Visiting physician coordination
⏱️

Respite Care

Short-term, flexible stays that give primary caregivers a well-deserved break while their loved one receives compassionate professional care.

  • Flexible short-term stays
  • All-inclusive care packages
  • Great way to try community living
  • Caregiver peace of mind
🔄

Transitional Care

Bridge care for seniors recovering from a hospital stay who need extra medical support before returning home or moving to long-term care.

  • Post-hospital recovery support
  • Physical rehab coordination
  • Discharge planning assistance
  • Insurance coordination
Helping Hands exterior
NC
Licensed &
Inspected
🏛️

Operated by ASHF

Helping Hands is now part of the Affordable Senior Housing Foundation — a NC-based nonprofit owning 11 senior living communities across the state, committed to accessible, high-quality care.

Our Story

A Place That Truly Feels Like Home

Helping Hands Assisted Living has long served as a cornerstone of care in the Goldsboro community at 2052 US Hwy 70 West. Under the new ownership of the Affordable Senior Housing Foundation (ASHF), we are investing in meaningful improvements to staffing, programming, and the overall resident experience.

We believe every resident deserves to be known by name, celebrated on their birthday, and supported through life's challenges with warmth and professionalism. Our care philosophy starts with the person — not the condition.

From nutritious home-cooked meals to arts and crafts, social outings to quiet evenings in comfortable common areas — we build routines that feel familiar, not institutional.

💙

Person-Centered

Care plans built around the individual's preferences, history, and goals.

🛡️

Safety First

24-hour staffing, secure memory care, and a culture of respect.

👨‍👩‍👧

Family Partnership

Families are informed and involved every step of the way.

📈

Continuous Improvement

New ownership means new investments in quality, programs, and staff.

💬 "I came for the care, I stayed for the BINGO." — Goldsboro Resident
🎨 "The art class is my favorite part of the week." — Current Resident
🍽️ "Best meals I've had in years." — Resident's Family Member
😂 "Don't settle for just one!" — Ed, Resident Love Advisor
🧸 "The staff treats me like family every single day." — Current Resident
🎄 "Even the Grinch comes to visit us — that's how fun it is!" — Resident
💬 "I came for the care, I stayed for the BINGO." — Goldsboro Resident
🎨 "The art class is my favorite part of the week." — Current Resident
Our People

The Hands Behind the Care

Our dedicated staff brings warmth, clinical expertise, and genuine compassion to work every single day.

🌟

New Leadership Under ASHF

We're proud to welcome new faces and celebrate long-time team members stepping into leadership roles as Helping Hands begins its next chapter.

👩‍💼

Erica Lane

Facility Manager
🏅 Promoted from Within

A long-time Resident Care Coordinator at Helping Hands, Erica brings deep institutional knowledge and a genuine love for residents to her new leadership role. We couldn't be prouder to have her at the helm.

📋

Amy Matthews

Office & Billing Manager

Amy keeps our administrative operations running smoothly and is often the first friendly voice families hear when they reach out to Helping Hands.

🎨

Cathy Nichols

Activities Director

Cathy brings creativity and energy to our daily programming — from our beloved BINGO afternoons to seasonal celebrations that fill the halls with laughter.

🔧

Bobby Lane

Maintenance

Bobby ensures our facility is safe, comfortable, and well-maintained — keeping everything running so residents can enjoy a worry-free home.

Join Our Growing Team

Under new ownership, we're actively building a stronger team. Come grow with us.

View Open Positions
Resident & Family Reviews

What Families Are Saying

Hear from residents who call Helping Hands home and families who trust us with their loved ones.

★★★★★

"I live here and appreciate the excellent staff and great meals. The sitting room is comfortable, and the price and location work well for me."

Current Resident
Assisted Living Resident · Goldsboro
★★★★☆

"The staff genuinely cares about my mother's wellbeing. We see smiling faces on their social media and it reflects the real atmosphere inside."

Family Member
Daughter of AL Resident
★★★★★

"From the birthday celebrations to the daily activities, it's clear this team puts heart into everything they do. Dad has never been happier."

Family Member
Son of Memory Care Resident
Accepting Referrals

Serving Families Across Eastern & Central NC

Helping Hands accepts referrals from families, hospitals, discharge planners, social workers, and care managers across the region. We work to make transitions smooth and fast — often within 24–48 hours of a referral.

📍

Goldsboro & Wayne County

Home Market

Our home community. We serve residents throughout Wayne County and surrounding towns including Fremont, Pikeville, Mount Olive, and Seven Springs.

🏙️

Raleigh & Triangle

We actively welcome referrals from Raleigh, Durham, Chapel Hill, and the broader Triangle region. Goldsboro is just 60 miles east — a manageable distance for family visits.

⚓

Fayetteville & Fort Liberty

Serving veterans and families from Fayetteville, Hope Mills, Spring Lake, and the Fort Liberty corridor. We honor and welcome military families.

🌊

Wilmington & Cape Fear

Accepting referrals from Wilmington, Jacksonville, New Bern, and the Cape Fear region. Our inland location offers competitive pricing compared to coastal markets.

🌿

Greenville & Pitt County

Just 40 miles away, Greenville and Pitt County are key feeder markets. We coordinate closely with ECU Health and regional discharge teams.

📞

Make a Referral

Hospital discharge planners, social workers, and case managers — we make the referral process simple. Call us directly or use our contact form.

Call (919) 734-2889 Submit a Referral Form
📋 We accept most long-term care insurance plans. Medicaid and private pay options available. Contact us to discuss your specific situation — we'll work with you to find the right fit.
Book a Visit

Schedule a Tour or Discovery Call

Pick a date and time that works for you. We'll reach out to confirm your appointment and answer any questions ahead of time.

📞

Free 20-Minute Discovery Call

Not ready to visit in person? Schedule a free 20-minute call with our team to discuss your loved one's needs, pricing, availability, and what life at Helping Hands looks like — no pressure, no obligation.

Tours take about 45–60 minutes and include a full walk-through of resident rooms, common areas, memory care, and dining. You'll meet key staff and get all your questions answered.

We're available 7 days a week and can accommodate same-day tours with a quick call to (919) 734-2889.

📦 Request Our Information Packet

Pricing guide · Floor plans · Care levels · FAQ

Get Packet

Book Your Visit

Select a date and preferred time

Sun
Mon
Tue
Wed
Thu
Fri
Sat
🎉

You're All Set!

We'll call to confirm your visit within 1 business hour.

Questions? Call us at (919) 734-2889

Community Life & Activities

Every Day Is Something to Celebrate

Life at Helping Hands is active, social, and full of joy. Our Activities Director Cathy Nichols designs a rich daily calendar — and our residents have made BINGO a beloved Helping Hands tradition.

⭐ Resident Favorite

BINGO at Helping Hands

Ask any resident what their favorite activity is — chances are they'll say BINGO. Our BINGO games are a cornerstone of community life, filling the common room with friendly competition, laughter, and camaraderie. We host multiple BINGO sessions each week with special prize rounds and themed seasonal games.

3x
Per Week
🎁
Prize Rounds
🎉
Themed Events
B · I · N · G · O
Join us every Tuesday, Thursday & Saturday!

Our Programming

💪

Fitness & Wellness

  • Morning Wellness Workout
  • Chair Yoga & Stretching
  • Exercise with Noodles
  • Walking Club
  • Balance & Strength
🎨

Creative & Arts

  • Arts & Crafts
  • Painting & Watercolor
  • Seasonal Decorating
  • Floral Arranging
  • Writing & Journaling
🎵

Entertainment

  • Movement & Music
  • Movie Nights
  • Live Entertainment
  • Karaoke
  • Jukebox Afternoons
🕊️

Spiritual & Reflective

  • Weekly Worship Service
  • Devotional Reading
  • Meditation & Relaxation
  • Chapel Services
  • Spiritual Conversations
🚌

Outings & Community

  • Shopping Excursions
  • Restaurant Outings
  • Park & Nature Walks
  • Community Events
  • Scenic Drives

📅 Q2 2026 Activity Calendars

Download our monthly activity calendars to see what's happening at Helping Hands. New calendars are published each month.

April
2026
🌸
Coming Soon
May
2026
🌺
Coming Soon
June
2026
☀️
Coming Soon
Coming
Q3 2026
📆
Available July 2026
Join Our Team

Work Where Your Work Matters

Join a team that makes a real difference in the lives of seniors and families every day in Wayne County, NC. Under new ownership, we're investing in our people.

Certified Nursing Assistant (CNA)

Clinical CareFull-Time & Part-TimeHiring Now
Apply Now

Personal Care Assistant (PCA)

Personal CareFull-Time & Part-TimeHiring Now
Apply Now

Licensed Practical Nurse (LPN)

NursingFull-TimeHiring Now
Apply Now

Shift Supervisor

LeadershipFull-TimeHiring Now
Apply Now

Memory Care Aide

Memory CareFull-Time
Apply Now

Dining Services / Cook

Food ServicesPart-Time
Apply Now

Activities Assistant

Resident EngagementPart-Time
Apply Now

Housekeeping & Laundry

Facility ServicesFull-Time
Apply Now
💰

Competitive Pay

Wages that reflect the value of dedicated, compassionate care work.

📅

Flexible Scheduling

Day, evening, and night shifts — we work around your life.

📈

Career Growth

Training, certification support, and growth opportunities within ASHF's growing portfolio.

Resources & Downloads

Learn More About Our Community

Download our brochure for a complete overview of services and amenities, or our referral flyer if you're a healthcare professional.

📄
Community Brochure

Services, amenities, lifestyle options, and care levels — everything you need to know.

Download PDF
🏥
Referral Flyer

For healthcare professionals — referral info, services, payment options, and contact details.

Download PDF
Get In Touch

Contact Us or Request a Packet

Fill out the form below and our team will reach out within one business hour. We're also available by phone 24/7.

We're Here to Help

📞
📠

Fax

(919) 734-7995

✉️
📍

Address

2052 US Highway 70 W
Goldsboro, NC 27530

🕐

Hours

Open 24 Hours · 7 Days a Week
Tours by appointment daily

🗺️

2052 US Hwy 70 W
Goldsboro, NC 27530

Get Directions in Google Maps →

Send Us a Message

Our team responds within one business hour. You can also call us directly at (919) 734-2889.

🔒 Your information is private and will never be sold or shared.

Helping Hands
Helping Hands Team
We're available now
Hi there! 👋 Welcome to Helping Hands. How can we help you today?
Just now

Share your info & select what you need: